I help B2B tech founders figure out how to grow — then bring the positioning, priorities and people together to make it happen.

BASED IN VILNIUS / WORKING ACROSS EUROPE

Fractional CMO & Connector

CO-FOUNDER @ LEAD FRACTIONAL

Vilda Bučmytė

Let’s figure out what your startup needs next.

FEWER SLIDES / MORE DECISIONS

HOW I WORK

Before adding more marketing, I look at what’s actually needed: a clearer story, different priorities, or the right person to take things forward.

I’ll tell you what I think - even if you don’t need a CMO. Then we decide what comes first, and I take the lead where I can make a difference.

Before adding more marketing, I look at what’s actually needed: a clearer story, different priorities, or the right person to take things forward.

I’ll tell you what I think - even if you don’t need a CMO. Then we decide what comes first, and I take the lead where I can make a difference.

Book an Intro call

13+ Years

experience in agencies, corporates, VC, startups, freelance and fractional roles.

7 Markets

Lithuania, Latvia, Estonia, Denmark, Sweden, UK and Germany

Trusted network

from agencies to long-term freelance partners and C-level executives

6–12 Months

Typical fractional CMO engagement

Services

All services

Lighthouse symbolizing direction and clarity

Fractional CMO

I take the lead on marketing part-time – starting with your story and positioning, then priorities, hiring and delivery. For B2B tech and deep-tech teams, from hardware to defense.

Fractional CMO

I take the lead on marketing part-time – starting with your story and positioning, then priorities, hiring and delivery. For B2B tech and deep-tech teams, from hardware to defense.

Fractional CMO

I take the lead on marketing part-time – starting with your story and positioning, then priorities, hiring and delivery. For B2B tech and deep-tech teams, from hardware to defense.

Launch Sprint

A funding announcement, product launch or rebrand that has to land. I set the strategy, lead the team and get it out the door.

Launch Sprint

A funding announcement, product launch or rebrand that has to land. I set the strategy, lead the team and get it out the door.

Launch Sprint

A funding announcement, product launch or rebrand that has to land. I set the strategy, lead the team and get it out the door.

Build the Team

A fractional CTO or brand strategist from my network, a freelance partner or your first in-house hire – I help you work out who you need and bring them on board.

Build the Team

A fractional CTO or brand strategist from my network, a freelance partner or your first in-house hire – I help you work out who you need and bring them on board.

Build the Team

A fractional CTO or brand strategist from my network, a freelance partner or your first in-house hire – I help you work out who you need and bring them on board.

LEAD FRACTIONAL

A community - not a contact list.

I also co-founded Lead Fractional – the first fractional CxO community born in the Baltics, now growing across Europe. When you work with me, you get my network too: the right CTO, sales lead, or specialist is usually one message away.

The useful part isn’t knowing a lot of people. It’s knowing who to bring in, for what, and when.

Visit Lead Fractional

In their words

It was a pleasure working with Vilda as a fractional CMO at Linkedist. Her strategic vision, curious mind, and delegation truly helped elevate Linkedist brand and client relationships. Vilda managed to hear teams challenges, bring them to me, and also make sure we have a plan! Big recommedation if you are looking for a fCMO who can come in and independently help you elevate your brand.
Kotryna Kurt
Founder @ Linkedist
She joined our team as interim Head of Marketing and, within just six months, brought a remarkable level of clarity, direction, and structure to Persy's marketing efforts. She spearheaded a diverse range of initiatives, including launching a rebranding campaign, organizing our presence at international expos, and establishing the creative direction for our visual assets.
Zygi Krupskis
Co-Founder @ Persy Booths
She has joined FIRSTPICK - a venture capital fund focused on early stage startups to build a 1) absolutely fresh brand from scratch, 2) in an industry that does not have guidelines what type of marketing activities work best, 3) with a team that have never had in-house marketing person before. Thus, our team is really happy with the performance of Vilda and how she paved way for a unique FIRSTPICK brand that is now recognised across all Baltics & Nordics.
Jonė Vaitulevičiūtė
Partner @ Firstpick
Vilda helped us organize our "Hack-a-SaaS" event. Her organizational skills and prior experience with similar projects were crucial to the success of our event. She managed the entire project from the beginning and saw it through to the end. If you need a motivated and responsible person to help you organize a big event, I would definitely recommend that you talk to Vilda.
Ilma Tikki
Investor and Founder @ The Remote Company
I’m happy that I had an opportunity to work with Vilda. We produced a series of successful projects in a rather short time and it was always fun to go on one more mission together. Vilda is both creative and reliable. She’s strong individually and a great team player. She’s passionate about social media, ready to learn new things all the time and has a very deep knowledge of how social media works. All this makes Vilda into a very strong professional of digital communication.
Jonas Valatkevičius
Creative director
Our team is happy to work with Vilda.Vilda is extremely professional, constructive, organized, diligent, result-oriented. Even in difficult conditions, she finds solutions and truly manages the project and processes. With Vilda, work always goes smoothly, correctly and on time. Vilda has something that is very rare - a combination of professionalism with pleasant and tactical communication and teamwork.
Marius
Senior Art director & Partner @ Marios Agency

It was a pleasure working with Vilda as a fractional CMO at Linkedist. Her strategic vision, curious mind, and delegation truly helped elevate Linkedist brand and client relationships. Vilda managed to hear teams challenges, bring them to me, and also make sure we have a plan! Big recommedation if you are looking for a fCMO who can come in and independently help you elevate your brand.
Kotryna Kurt
Founder @ Linkedist
She joined our team as interim Head of Marketing and, within just six months, brought a remarkable level of clarity, direction, and structure to Persy's marketing efforts. She spearheaded a diverse range of initiatives, including launching a rebranding campaign, organizing our presence at international expos, and establishing the creative direction for our visual assets.
Zygi Krupskis
Co-Founder @ Persy Booths
She has joined FIRSTPICK - a venture capital fund focused on early stage startups to build a 1) absolutely fresh brand from scratch, 2) in an industry that does not have guidelines what type of marketing activities work best, 3) with a team that have never had in-house marketing person before. Thus, our team is really happy with the performance of Vilda and how she paved way for a unique FIRSTPICK brand that is now recognised across all Baltics & Nordics.
Jonė Vaitulevičiūtė
Partner @ Firstpick
Vilda helped us organize our "Hack-a-SaaS" event. Her organizational skills and prior experience with similar projects were crucial to the success of our event. She managed the entire project from the beginning and saw it through to the end. If you need a motivated and responsible person to help you organize a big event, I would definitely recommend that you talk to Vilda.
Ilma Tikki
Investor and Founder @ The Remote Company
I’m happy that I had an opportunity to work with Vilda. We produced a series of successful projects in a rather short time and it was always fun to go on one more mission together. Vilda is both creative and reliable. She’s strong individually and a great team player. She’s passionate about social media, ready to learn new things all the time and has a very deep knowledge of how social media works. All this makes Vilda into a very strong professional of digital communication.
Jonas Valatkevičius
Creative director
Our team is happy to work with Vilda.Vilda is extremely professional, constructive, organized, diligent, result-oriented. Even in difficult conditions, she finds solutions and truly manages the project and processes. With Vilda, work always goes smoothly, correctly and on time. Vilda has something that is very rare - a combination of professionalism with pleasant and tactical communication and teamwork.
Marius
Senior Art director & Partner @ Marios Agency

FRACTIONAL CMO & Connector

About ME

Hi, I’m Vilda.

My background spans agencies, working with brands like Nike, adidas, Reebok, and Vinted, corporate teams in telco, freelance creative work, and a short jump into VC. That mix of experience shapes how I work with founders today.

These days, I work as a fractional CMO directly with B2B tech founders, helping them make sense of marketing and move things forward.

I like problems with no playbook.

Outside of work, you’ll usually find me kitesurfing or bringing people together.

Hi, I’m Vilda.

My background spans agencies, corporate teams, freelance work and VC.

These days, I work directly with B2B tech and deep-tech founders, helping them make sense of marketing and move things forward.

I also co-founded Lead Fractional, a community for fractional leaders.

Outside work, you’ll usually find me kitesurfing or bringing people together.

Let's talk

Vilda Bučmytė

Vilda Bučmytė

Vilda Bučmytė

Let’s figure out what your startup needs next.